UUSE
OF ENGLISH
Read the text below. For questions (6—17) choose
the correct answer (A, B, C or D).
ADVERTISING
Whether
it is in
print or on television, radio, or billboards, advertising profoundly (7) ___
our life. The ads we see, hear, and smell (in the case of open-and-sniff
perfume inserts in magazines) (8) ___ how we feel and what we think
about a wide range of products. Companies pay a lot of money (up to $1 million
for a 30-second Super Bowl spot) to (9) ____ us that their products are
the best.
Advertising
has a long history in North America. As early
as the 1600s, ads were used to (10) ____ English settlers to the
Colonies. According to historian Daniel Boorstin, these brochures (11) ____
“hopeful overstatements, half-truths, and downright lies…”.
Nonetheless,
the sales campaign was effective; people came. In the 1700s famous (12) _____
were involved in the advertising business, (13) ____ them Benjamin
Franklin, who ran ads in his publications, and Paul Revere, who advertised his
handmade false teeth. But it was not until the late 1800s, with the boom in
mass-circulation magazines, that advertising became the powerful force it is
today. Television arrived in the 1940s and (14) ____ a new,
action-packed advertising medium.
Creating
a good ad isn’t as (15) _____ as it might seem. One key is to find the
right spokesperson. An effective approach is to have the company president
speak. In the 1980s Chrysler’s Lee Lacocca (16) ____ viewers, “If you
can find a better car, buy it.” Another is to hire an athlete. Still another
option is to create (17) ___ characters, such as the dancing California raisins, the
Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).
A memorable slogan is
helpful as well: “I can’t (18) ___ I ate the whole thing”; “Where is the
beef?”; “You deserve a break today”…
|
A
|
B
|
C
|
D
|
7
|
installs
|
inherits
|
influences
|
introduces
|
8
|
effect
|
infect
|
affect
|
protect
|
9
|
assume
|
retail
|
remember
|
persuade
|
10
|
win
|
attract
|
invade
|
involve
|
11
|
contained
|
consisted
|
located
|
contributed
|
12
|
numbers
|
members
|
figures
|
peoples
|
13
|
along
|
among
|
between
|
through
|
14
|
stayed
|
remained
|
created
|
resulted
|
15
|
slight
|
easy
|
light
|
heavy
|
16
|
urged
|
learned
|
studied
|
proclaimed
|
17
|
unforgettable
|
unforgivable
|
undesirable
|
uninviting
|
18
|
suppose
|
consider
|
hope
|
believe
|
II. USE OF ENGLISH
Read the text below. For questions (6—17) choose
the correct answer (A, B, C or D).
Native English Animals
By Nicola Jane Soen
Now
England has hardly any predatory animals in the wild, but has it always been
that way? Not according to ancient rhymes. England was once a country where
predatory animals freely roamed and so danger lurked.
Many
centuries ago bears, wolves, lynx, etc, ranged the forests and woodlands. Also
wild boar, Elk and Aurochs (wild bulls) were (6) ___. However, although
some of these species hung on till medieval times, most of these animals were
long gone by that time. The last English wolf in England was (7) ___
killed and the population extinct by the 16th century, although in Wales it is
thought to have lasted a few centuries (8) ____. The great Auroch herds
did not last nearly as long and were sadly gone as early as the 9th Century,
although on the continent it lasted for many, many (9) ____ centuries.
There was an even bigger
size herding animal in Britain in the early centuries. The Giant deer species
called Megaloceros, with an antler span of up to 3 meters; it was possibly (10)
____ by the time Neolithic man was making wooden stockades. But the antlers
were often found, and perhaps used for digging with.
Lynx
is thought to have gone by the 10th Century, in England at least. It is thought
that the Neolithic settlers mingling with peoples already present or taking
over, came from the continent and brought their own animals; cattle, (11) ____
dogs and cats, pigs and also goats with them and built the wooden stockades to
protect them.
In
Saxon England land was cleared of the forest and a large communal area was used
(12) _____ farming; this was divided into strips called furrows. However
by Medieval times the rich landlords had claimed a lot of land and planted
hedges (13) ____ their boundaries. This may have meant farming was
easier, but for the poor it meant they were beggared and starving, (14) ____
the loss of their land meant the loss of their livelihoods.
Land
by the Thames was taken from the people in medieval times and given over to
sheep farmers for the trading of wool, which by then had become an important
industry that provided (15) ____ for the crown.
So by now most of the original
predatory or herding wild animals had been (16) _____ by non-native
species. Thankfully there is now a program that is re-releasing our original,
surviving animals back into their own natural habitat. We (17)
____
desperately that this is successful.
A
|
B
|
C
|
D
|
|
6
|
rich
|
plentiful
|
many
|
brimful
|
7
|
credible
|
maybe
|
possible
|
probably
|
8
|
longer
|
later
|
more
|
earlier
|
9
|
more
|
past
|
less
|
last
|
10
|
dead
|
obsolete
|
extinct
|
vestigial
|
11
|
schooled
|
captured
|
educated
|
domesticated
|
12
|
to
|
for
|
out of
|
of
|
13
|
to mark
|
to show
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to exhibit
|
to label
|
14
|
like
|
as
|
that
|
so
|
15
|
pay
|
fee
|
income
|
rent
|
16
|
survived
|
transferred
|
carried
|
replaced
|
17
|
dream
|
hope
|
think
|
sure
|
17. Write a letter of information (50–60 words) to Emily. Include the following:
• how the school year
is scheduled;
• what languages the
students learn;
• what Ukrainian
students are like.
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